For Families: Keeping Your Loved Ones Safe

A life-changing moment sparked Erin McLaughlin’s mission to make water enthusiasts more visible to boaters.

Her personal experience highlighted a critical and often overlooked issue: people in the water are much harder to see than most realize.
In active water environments- boating, marinas, lakes, and open water- movement, distance, and distraction can significantly reduce visibility, even when others are nearby.

A group of children on an inflatable raft being pulled by a speedboat on a lake, with a background of trees and a clear sky.

More Visibility for Your Family’s Days on the Water.

FlagGuard® is the original patented automatic life jacket visibility flag that helps make children and adults easier to see in the water.

People enjoying a day at the lake, with some swimming, sunbathing, and relaxing on the dock and shoreline, surrounded by trees under a partly cloudy sky.

It attaches to most life jackets and automatically raises a bright orange flag above the wearer’s head when they enter the water.

Built for Active Days on the Water.

Most Water Incidents Don’t Look Like Emergencies.

From boating and tubing to kayaking, paddleboarding and family lake days, FlagGuard® adds a visibility layer for children and adults.

No waving. No manual signaling. No batteries. No charging. No electronics. No CO₂ cartridge required.

A group of young girls enjoying tubing on a lake, with one girl jumping off the tube into the water while others are seated on a floating platform, all wearing life jackets and floating gear, with trees and houses in the background on a sunny day.

Easy to Attach. Automatic in the Water.

FlagGuard® is a visibility accessory. It does not replace a life jacket or appropriate adult supervision.

1. Attach

Secure FlagGuard® to most life jackets using its adjustable pouch and universal straps.

Diagram of a satellite with labeled components, including solar panels, antennas, and a central body, with directional arrows indicating signal or data flow.
Diagram of a satellite with labeled components, including solar panels, antennas, and a central body, with directional arrows indicating signal or data flow.

2. Deploy

When the wearer enters the water, the bright orange flag automatically rises above their head.

A black background with tactical gear, including a gray shooting vest with black mesh, a gray tactical backpack, and a white chainmail neck protector.
Illustration of a person wearing a reflective safety vest adjusting a race flag on a flagpole, with the flag marked 'Flag/Guard' in orange, and a smaller orange flag attached to a backpack or bag.

3. Be Seen

An added visibility layer helps make children and adults easier to spot.

Questions Before Your Next Water Day.

A group of people holding hands on the beach during sunset, with colorful clouds in the sky.

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